Close More Sales & Generate More Leads!

Sales Training Drives Results

TRAINING OVERVIEW

We provide strategy consulting, marketing plans & growth solutions for wine & spirits suppliers.

Our training sets a detailed path towards ensuring your sales team is the best educated, prepared and trained in the industry; knowing how to over come objections, understand market trends, identify opportunities and execute objectives, building the foundation needed for steady sustainable growth. This course leaves no stage of the sales process untouched, while also providing your team with the tools needed for effective distributor management, strategy planning and reporting.

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WORKSHOP │ OVERVIEW

Provides teams with the tools for effective distributor management, strategy planning & reporting.

(1) Introduction to Field Sales 

(2) Account Growth & Development 

(3) Communicating Brand Messaging 

(4) Pitching National Retail Chains 

(5) Linking Sales & Marketing 

(6) Effectiveness of Floor Displays 

(7) The Power of a Floor Display

(8) How to Sell a Successful Display 

(9) Account Based Marketing 

(10) Field Market Standards 

(11) Understanding The Retailer 

(12) Creating a Stronger Sales Pitch

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WORKSHOP │ OVERVIEW

Provides teams with the tools for effective distributor management, strategy planning & reporting.

(13) Importance of Dist. Sales Reps 

(14) Managing Distributor Networks 

(15) Evaluating Distributor Progress 

(16) Brands in the Power Position 

(17) Go-to-Market Planning 

(18) Increasing Sales - Innovation 

(19) Demand Generation 

(20) Reaction to Price Points 

(21) Sales Growth Strategies 

(22) Overcoming Objections 

(23) Closing The Sale Techniques 

(24) Success Standards

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Training Course Includes

Sales Certification

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Field Training Manual

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Field Sales Worksheets

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Training Drives Results

Drive Revenue

Our training has proven to grow revenue by an average of 12-19%. Our customized course is tailored to build on your teams strengths and eliminate weaknesses, leaving no stage of the sales process untouched. We provide a detailed path towards ensuring your team is the best educated, prepared and trained in the industry. Highlights; overcoming objections, identifying market trends, recognizing selling opportunities & executing objectives, building the foundation needed for steady sustainable growth. You’ll have the tools needed for effective distributor management, strategy planning, reporting & retail sales.

Overcome Objections

Choosing your words carefully and understanding how to influence a room full of people can go a long way, but sometimes a strong personality just isn't enough. Convincing buyers to carry your product means fielding countless questions and overcoming reservations about your brand. Being able to manage objections in a sales meeting is a skill that is absolutely necessary in the beverage industry.

Close the deal, Stronger Pitch

Begin with the basics.... Create a process to establish a routine. Start by incorporating information from buyer objections you have previously encountered into your presentation, so that the next buyer you pitch won’t see the weaknesses  in your pitch or product, building upon what previous buyers were hesitant or had reservations about. The key is your ability to feel out the person (buyer) on the other side of your pitch.

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